WHAT IS CERTIFIED AKAUSHI BEEF?
The Certified Akaushi Beef label is Heatbrands commitment to deliver the best beef eating experience. To receive HeartBrand’s Certified Akaushi Beef label, Akaushi beef undergoes rigorous quality guidelines and certified product testing. All HeartBrand Certified Akaushi Beef is USDA Prime quality grade. DNA verification is conducted to preserve the purity of the Akaushi breed and ensure a consistent and high-quality beef eating experience.
AKAUSHI VS. WAGYU
Wagyu is a collective term for all Japanese cattle. “Wagyu” translates simply enough as “Japanese cow.” Akaushi is a specific Wagyu cattle breed, separate and distinct from other Japanese cattle breeds. Wagyu is known around the world for its unbelievable taste, texture and tenderness. Akaushi takes the unbelievable taste, texture and tenderness to the next level
Most cattle store much of their fat under their hide. Akaushi are one of the few breeds that naturally deposit fat intramuscularly. The distribution of marbling in Akaushi beef – which is the fat throughout the meat – improves tenderness and flavor intensity.
HISTORY
Originating from Kumamoto, Japan, Akaushi cattle were developed to withstand the challenging climate and terrain of Kumamoto as well as the discriminating taste of Japanese consumers. The Akaushi breed did not exist outside of Japan until the 1990s. Today, Heartbrand’s cattles are 100% pure and direct descendants of Kumamoto’s valued Akaushi herds to ensure the quality, consistency and taste of the beef.